In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious material – gold – was combined with rubber. The porthole-shaped watch case combining polished and brushed gold, the minimalist black dial, and the distinctive black natural rubber strap came to symbolise Hublot watches. Members of royal families were immediately enthusiastic about Hublot, and were soon followed by numerous celebrities the world over. Carlo Crocco had taken a risk, but in just a few years Hublot watches joined the elite of leading watchmaking brands. Under the leadership of its new CEO, Hublot revisited its founding principles: Jean-Claude Biver relaunched the “The Art of Fusion” concept - this meant the fusion of unusual materials such as gold and ceramic, tantalum and red gold, or even magnesium and titanium. This also applied to the fusion between the Swiss Watchmaking Tradition and 21st century Watchmaking Art. In less than a year, Jean-Claude Biver met the challenge of setting up a new collection. The Big Bang chronograph was already widely acclaimed and rewarded with several international prizes.   A mechanical watch, created in the spirit of the traditional watchmaker's art, is not just a combination of components and gearwheels; in its complexity, it is a testimonial to one or more generations of watchmakers. The mechanical watch is a mark of man's dreams and efforts. It is also tangible evidence of man's extraordinary creativity, his unique capacity for invention. This evidence, this testimonial is handed down from one generation to the next, often from a father to his son. Unlike quartz watches, mechanical watches have a soul. The initial decision to enter the promising watchmaking trade was Jehan-Jacques Blancpain’s. He perceived perhaps more clearly than others the advantages which this new activity offered. There is little doubt that by 1735, for instance, the first floor of his house in the village of Villeret, still standing today, served as a watchmaking workshop. The venture owed its rapid rise to success at least in part to its generous policy with respect to apprenticeships. Jehan-Jacques and his successors always saw it as their duty to pass on their craft know-how to the next generation. Many specialists were predicting the death of the mechanical watch due to the arrival of quartz. The traditional watchmaker’s art and know-how was rapidly falling into decline, and as the former Blancpain workshops in Villeret had been taken over by Omega, the two men decided to relocate Blancpain wherever craft traditions were still vigorously upheld. They finally settled on the Vall?e de Joux, in the Jura mountain range of western Switzerland, a centre of fine watchmaking since the mid-1700s and today still the birthplace of 90% of all high-end mechanical complications. Since Blancpain appeals to culture lovers, Blancpain are necessarily dealing with a sensitive public. Only people in that milieu recognize each other as fellow members, sometimes through a Blancpain watch, which can be a sign, a language, or an act of humility and simplicity.   Luca Carati was founded in 1989 in Valenx, Italy’s jewelry capital.  It was born from the union between a young and dynamic sales management and partners with 30 years professional experience in craftsmanship and finest material acquisition. Present and future meet synergistically and reach their highest artistic expression in the creation of Luca Carati jewellery. Luca Carati boasts the elegance and sophistication of its jewelry pieces - necklaces, earrings, chains, rings of all the shapes and forms make you fall in love with them. The new Giorgio Visconti collection merges together exceptional classy value thanks to intrinsic and cultural characteristics. A collection dreamed about, thought about and highly eclectic. It is not an exaggeration defining Giorgio Visconti’s jewels as artistic creations, but the exceptional quality of their materials. These materials, such as diamonds and precious stones, propose a creativity that, sometimes, recalls the artistic movements such as the liberty of the Art Nuveau. There is no plagiarism, but, on the contrary, there is a reassessment that makes any jewel a unique and strongly communicating artwork. This is the way the artistic jewels by Giorgio Visconti are created.    Founded in Milan in 1919 Maison Antonini very soon becomes a must have of the Italian aristocracy. After the Second World War the brand represents timeless elegance throughout the world. Alongside the Italian market, the roads to the United States and Japan opened up, and the name Antonini becomes a success of the “Made in Italy.” In 1996 Antonini wins the “Diamond International Award” with the Queen of the Night world-wide acclaimed “piece unique.” Antonini is available at the best jewelry stores in the world.      Since 1923, the diamond jewellery manufacturers Gebruder Schaffrath have been awakening the radiant soul of the diamond and clothing it in an exquisite setting. In doing so, it has become a tradition that we use only the most precious materials, such as gold and platinum, and the choicest diamonds. We draw the incomparable fire out of each stone in our own cutting workshop. We then use it to add the soul to premium pieces of jewellery on which we place the highest demands in regard to design and finish. Our long tradition of craftsmanship requires that we attend to every detail with loving care. Only in this way is the exclusive quality created which does justice to the beauty of the diamond and the person who wears it.